What impact will PMTA bring to the electronic cigarette industry?

1. The PMTA pre marketing review is advanced to May 2020, which means that all electronic cigarette enterprises must submit applications before the deadline, and all products that fail to pass the PMTA after May will be taken off the shelves;

2. The federal court stipulates that the product has a one-year review period after the application is submitted. If the application is submitted in May next year, the product may not be approved for marketing until May 2021 at the earliest;

3. The review costs are high. Some American law firms estimate that the PMTA review also includes product inspection, research reports and UL 8139 certification, with a total of at least tens to millions of dollars;

4. Electronic cigarettes can only be put on the market in the name of tobacco products through PMTA, and can only be identified as harm reduction products through RMTP, which is very costly to market.

To sum up these four reasons, it shows that the current electronic cigarette market in the United States is about to undergo great changes, and the United States will still be the largest export market for domestic electronic cigarette companies. After the order of the federal court, the electronic cigarette company hopes to stay in the American market, and the solution is to apply for PMTA as soon as possible.