According to reports, over 10000 citizens have signed a petition demanding the legality of e-cigarette flavors in Latvia. As the initiative has received the required number of signatures by law, it has the right to be reviewed by the Latvian Parliament, Saeima.

The petition does not prohibit flavors, but rather urges the Latvian government to crack down on illegal e-cigarette sales and educate society to choose healthy e-cigarettes.

According to the Smokeless Products Association, the goal of the e-cigarette industry is for smokers who want to quit smoking, and people believe that e-cigarettes are far more harmful than e-cigarettes.

According to the initiator of the initiative, Tom Lusis, the attitude of Latvian legislators towards steam products is based on outdated beliefs and research.

The latest scientific data shows that e-cigarettes pose a 95% lower risk to human health than regular cigarettes, "he said. Support the use of e-cigarettes as a way for residents to stop using tobacco products and fundamentally combat widespread smoking related diseases such as lung cancer.

Lusis warns that if adults are deprived of their freedom of choice in the taste of e-cigarettes, the state may also lose significant income by imposing a consumption tax on flavored e-cigarette liquids.