The electronic cigarette industry has always had image issues. For a long time, participants in the rogue industry have been using cartoon characters and youth-friendly names, seemingly to attract young people to use e-cigarettes.

This has led regulatory agencies such as the US Food and Drug Administration to adopt strict measures in product law enforcement.

Nothing highlights this issue more than High Light Vape's products, as the company is selling an electronic cigarette pen disguised as a fluorescent pen.

The "Office 4" electronic cigarette set of High Light Vape has bright neon colors and sloping tips, making it the same as the regular fluorescent pens commonly used by teenagers in school and home environments.

This controversial product can suck 4.000 mouthfuls and has 20 different flavors, making it suitable for use in schools without attracting the attention of teachers.

High Light Vape stated in a statement to NewsNation that the design aims to provide a "cautious solution" for those who wish to avoid "peer review" in a "professional environment".

The company added, "Our packaging has a clear age limit of 21 years and above, which proves our unwavering commitment not to sell to minors