On October 30, 2024, the FDA announced that the agency had issued warning letters to nine online retailers and one manufacturer, requiring them not to sell and distribute unauthorized disposable e-cigarettes whose design and functionality are similar to smart technology. Including mobile phones and gaming devices. The products mentioned in the warning letter are promoted as having a variety of designs and features that may appeal to young people, such as the ability to play games, connect to smartphones, receive text or call notifications, play music or personalize the product through customization and wallpapers. picture
(List of warning letters) "These products may resemble smart devices, but there is nothing smart about them," said Brian King, Ph.D., MPH, director of the FDA's Center for Tobacco Products. "Selling them is illegal and is a blatant attempt to target children." In addition, the designs of the unauthorized products mentioned in the warning letters may appeal to young people because the designs help conceal the nature of the products as tobacco products from parents, teachers, or other adults. In comparison to electronic devices on the consumer market, example images of unauthorized products cited in the warning letters include: picture
"FDA is unwaveringly committed to enforcing the law," said John Verbeten, director of CTP's Office of Compliance and Enforcement. "We will continue to take appropriate measures and work hand-in-hand with our federal law enforcement partners to address unauthorized tobacco products, especially Products that are most attractive to young people.” The latest round of warning letters marks another step in the FDA’s continued efforts to remove unauthorized vaping products from the market, particularly those that appeal to young people. To date, the FDA has issued more than 700 warning letters to companies that manufacture, sell, and/or distribute unauthorized new tobacco products, and more than 690 warning letters to retailers selling unauthorized tobacco products, and Civil penalty complaints were filed against more than 75 manufacturers and more than 150 retailers for distributing and/or selling unauthorized tobacco products.